Blue Cross Billing Changes

We are unhappy to have to say this.

Yesterday, Insight Associates announced a change to our Blue Cross/ Blue Shield billing policy effective 10/29/07. We have received enough questions about this change that we would like to clarify the background for this decision.

In our blog entries, we have promoted an uncompromising perspective on attaining your goals. Having a clear vision about what you want, and don’t want, forms the basis for life decision-making.

We have always known that we wanted to focus on the personal relationships of counseling and coaching rather than the “business” of running a practice. The reality is that we must do both.

But, when we have to make a choice between maintaining the clear simplicity of our vision and growing the business, we have chosen to maintain the simplicity.

We will continue to provide billing services for our clients with coverage by the Crescent PPO insurance companies. Crescent is a locally operated PPO and they have been responsive to our needs and easy to work with. We are still an in-network provider with Crescent.

We are also still an in-network provider with Blue Cross/ Blue Shield; only the submission process for reimbursement has changed. If you would like to use your Blue Cross/ Blue Shield benefits for our services, Insight Associates will provide you with a superbill, with all of the necessary practice information, to forward to your BC/BS insurance company for reimbursement. This way BC/BS reimburses you directly rather than Insight Associates.

This change is an effort to continue to do what we love doing while still being accessible to our clients. We have seen this choice as being roughly analogous to shopping at a boutique versus a big mart store. We have chosen to maintain our small size and simple processes to allow us to focus on relationships.

The choice is always yours and we hope you choose Insight Associates.

Please call or email us with questions. And Live Well.